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The Great Salt Lake is Dying

Fall Product Studio

Hav­ing ex­isted for longer than hu­man civ­i­liza­tion, the Great Salt Lake is a won­drous place, and within our life­times it's go­ing to dry up com­pletely. So what now? How might we un­der­stand where the Lake cur­rently stands within the arc of its down­fall? En­ter The Eye, an au­tonomous re­search buoy designed to sit with the Lake and lis­ten to its pained cries, col­lect­ing and send­ing that data to the cloud in real time. From there, sim­ple data pro­cess­ing can help us pre­dict pre­cisely when the Lake's next cat­a­strophic fall will oc­cur, with the re­sults pub­lished within min­utes for all of Utah to wit­ness. So next time you're won­der­ing how many days we have un­til the world's largest brine shrimp pop­u­la­tion goes ex­tinct—or un­til mil­lions and mil­lions of birds lose their pri­mary food source, or un­til a bil­lion-dol­lar in­dus­try host­ing thou­sands of jobs van­ishes, or un­til ski con­di­tions lan­guish, or un­til enough shore­line is ex­posed to turn Utah's air poi­so­nous—The Eye will be there lis­ten­ing, wait­ing to give us the an­swer.

The Great Salt Lake is Dying

Fall Product Studio

Hav­ing ex­isted for longer than hu­man civ­i­liza­tion, the Great Salt Lake is a won­drous place, and within our life­times it's go­ing to dry up com­pletely. So what now? How might we un­der­stand where the Lake cur­rently stands within the arc of its down­fall? En­ter The Eye, an au­tonomous re­search buoy designed to sit with the Lake and lis­ten to its pained cries, col­lect­ing and send­ing that data to the cloud in real time. From there, sim­ple data pro­cess­ing can help us pre­dict pre­cisely when the Lake's next cat­a­strophic fall will oc­cur, with the re­sults pub­lished within min­utes for all of Utah to wit­ness. So next time you're won­der­ing how many days we have un­til the world's largest brine shrimp pop­u­la­tion goes ex­tinct—or un­til mil­lions and mil­lions of birds lose their pri­mary food source, or un­til a bil­lion-dol­lar in­dus­try host­ing thou­sands of jobs van­ishes, or un­til ski con­di­tions lan­guish, or un­til enough shore­line is ex­posed to turn Utah's air poi­so­nous—The Eye will be there lis­ten­ing, wait­ing to give us the an­swer.

The Great Salt Lake is Dying

Fall Product Studio

Hav­ing ex­isted for longer than hu­man civ­i­liza­tion, the Great Salt Lake is a won­drous place, and within our life­times it's go­ing to dry up com­pletely. So what now? How might we un­der­stand where the Lake cur­rently stands within the arc of its down­fall? En­ter The Eye, an au­tonomous re­search buoy designed to sit with the Lake and lis­ten to its pained cries, col­lect­ing and send­ing that data to the cloud in real time. From there, sim­ple data pro­cess­ing can help us pre­dict pre­cisely when the Lake's next cat­a­strophic fall will oc­cur, with the re­sults pub­lished within min­utes for all of Utah to wit­ness. So next time you're won­der­ing how many days we have un­til the world's largest brine shrimp pop­u­la­tion goes ex­tinct—or un­til mil­lions and mil­lions of birds lose their pri­mary food source, or un­til a bil­lion-dol­lar in­dus­try host­ing thou­sands of jobs van­ishes, or un­til ski con­di­tions lan­guish, or un­til enough shore­line is ex­posed to turn Utah's air poi­so­nous—The Eye will be there lis­ten­ing, wait­ing to give us the an­swer.